Role Profile:

Responsible for all store, and Employee development, and accountable for visual merchandising in assigned stores. Actively contribute to the development of business initiatives relevant to brand projects.

The below Key Performance Areas include but are not limited to:

• Lead all Casual Dining teams within the AOR in the form and function of support.
• Support team efforts to drive sales and manage controls by supporting corporate initiatives, like SHOPPIE, Internal Audits and QA Audits.

Maximise the potential of store and Area management through performance management, coaching, and identifying development opportunities to ensure all stores are staffed correctly including succession planning and on-going monitoring of manpower planning.

• Support brands in hiring and training activities for all new joiners.
• Provide Alshaya specific training to all stores on a regular basis.
• Conduct Alshaya immersion of all new hires. Monitor and keep track of new employees during training period.
• In case of gross misconduct by employees, act as part of the disciplinary process taking a neutral view. Taking appropriate action as per the Company policy.

Champion the brand in stores and create a two way feedback loop with the brand teams to enhance business performance, including recommendations for promotion or mark down.

• Submit trading feedback on a weekly basis, outlining market trends, weather fluctuations, special events, holidays, etc. along with a brief on upcoming sales and marketing opportunities.
• Monitor and report competitor activity in terms of promotions, new product launches, new store openings, brand entry, security etc. along with a brief on future activities that may have been planned by our competitors.
• In partnership with local function heads, clarify / resolve regulatory matters and communicate to all concerned e.g. trade and promotional licenses, Ministry issues, changes in local laws, etc.
• Keep up-to-date with the licensing rules and regulations and provide brand teams feedback on planned promotional activities that are permissible by law and the process and time lines related to obtaining necessary permissions.
• Understand brand operations and in coordination with store / brand management suggest ways to improve sales, profits, efficiency and most importantly customer experience.

• Provide honest, constructive and transparent feedback to the brand team
• Participate in building the critical path to new brands in new countries including Recruitment, GRD, and Baladiya Health Card Timelines.

• Act as the single/local point of contact for all Casual Dining brands. Responsible for ensuring all stores within one’s own AOR operate smoothly and in compliance with local rules, regulations, and Alshaya SOPs. Provide support and assistance with local authorities regarding country / region specific rules and regulations.
• Stay in tune with the market and development activities and provide Business Managers an insight into potential sites / locations for their respective brands.
• Coordinate between stores and third party service providers to ensure SLA’s are being met and any issues arising out of the same are addressed immediately.

• Act as company authorized signatory as and when required.
• Act as a guide for market tours as and when required.
• Conduct Alshaya specific audits across brands and in-line with the agreed frequency and numbers. Train and calibrate store management on audit process.

• English essential Arabic preferred
• Knowledge of restaurant P&L and understands the importance of financial management.

• 6 years of management experience managing multi-site / multi-brand operations within the country of hiring.
• Experience in Procuring/ renewing store licenses for at least two years.
• Has been a part of a new store opening team or has the experience of opening multiple stores and is familiar with hiring and visa laws of the country.
• Experienced in Liaising with third party service providers.

• Computer literate with basic knowledge of Excel, Word and Power Point.