Role Profile

The Head of Commercial Retail is accountable for driving commercial performance and people leadership across all brands within the Apparel & H&M Division in KSA.

The role owns the commercial agenda, ensuring strong sales performance through actionable commercial initiatives, aligned brand execution, and disciplined performance management. The position plays a pivotal role in connecting brands, fostering a collaborative community, and ensuring alignment between brand strategies and Alshaya priorities.

The role is responsible for people leadership, business delivery, and commercial governance, acting as a senior partner to brand, operations, and support functions while enabling sustainable growth across the division.

Key Performance Areas

Commercial & Business Performance

• Own and drive sales performance across all brands, translating strategy into clear, executable commercial actions.
• Lead divisional commercial planning, ensuring brand strategies align with Alshaya business priorities and market requirements.
• Analyse trading, performance data and trends to identify risks, opportunities and improvement actions.
• Drive growth through range direction, pricing, promotions and commercial initiatives, ensuring customer relevance and profitability.
• Support delivery of business plans through disciplined forecasting, performance reviews and corrective action.

People Leadership & Organisation

• Provide strong leadership across the division, ensuring capability, succession planning and talent development at senior and middle management levels.
• Set clear expectations and performance standards, ensuring robust performance management and development practices are consistently applied.
• Foster a people‑first culture, driving engagement, collaboration and accountability across brands.

Brand Partnership & Alignment

• Act as a key commercial partner to brand teams, ensuring clarity of direction, alignment on priorities and consistency of execution.
• Build and maintain a collaborative brand community, encouraging best‑practice sharing and joined‑up commercial thinking.
• Ensure brand initiatives are aligned with Alshaya policies, processes and commercial frameworks.

Cross‑Functional Leadership

• Work closely with Operations, HR, Finance, Marketing, Supply Chain and Support Functions to ensure seamless execution of commercial strategies.
• Ensure all activity complies with company policies, local market laws and governance requirements.
• Proactively identify risks and dependencies, escalating where required with clear recommendations.

Strategic & Continuous Improvement

• Champion continuous improvement, using insight and benchmarking to raise commercial capability and standards across the division.
• Contribute to longer‑term divisional strategy, growth initiatives and transformation projects.

Knowledge

• Degree in Business, Commerce or a related discipline.

Experience

• Significant experience in senior commercial or retail leadership roles within multi‑brand or large‑scale retail environments.
• Proven track record of driving sales growth, commercial initiatives and people performance.
• Experience operating within complex, matrixed organisations and working across multiple stakeholders.
• Strong understanding of retail operations and the Middle East market.

Skills

• Strong commercial acumen with the ability to translate strategy into action.
• Influential leader with the ability to build alignment across brands and functions.
• Excellent analytical and decision‑making capability.
• Strong communication, relationship‑building and stakeholder management skills.
• Resilient, adaptable and comfortable operating at pace.

Core Competencies

Focus on Customer
Customer First · Communication & Influence · Relationships & Teamwork

Focus on Growth
Develop & Manage Self · People First · Improve & Innovate

Focus on Performance
Plan & Organise · Problem Solve & Make Decisions · Deliver Results

All employees are required to adhere to company policies and procedures, and work in line with Alshaya’s Vision and Values — ‘Think Big’, ‘Act Small’, ‘Be You’.