Role Overview

As a Marketing Manager, you will lead the overall marketing activity for the brand or brand cluster, driving measurable growth through data-driven insights, strategic planning, and the execution of integrated marketing plans. You will play a pivotal role in shaping the brand’s vision, optimizing customer experiences, and ensuring sustainable business growth.

Key Responsibilities:

Data-Driven Decision-Making (Research & Insights)

• Analyze market, customer, and competitor data to identify trends, threats, and opportunities.
• Leverage data & analytics to produce actionable insights and translate them into compelling marketing strategies and tactics that influence business and customer decisions
• Provide performance reporting and recommendations to key stakeholders at a regular cadence

Brand Strategy

• Ensure the brand proposition is integrated into all marketing activity; define and document the proposition where needed.
• Plan for new market entry, store openings, and challenged stores, briefing relevant teams as required.
• Set targets and measures (KPIs) for all marketing activities, identifying challenges opportunities

Activation Planning

• Create integrated omnichannel marketing plans, ensuring a seamless customer journey.
• Develop and allocate a budget that focuses on the most effective marketing channels in priority markets, ensuring optimal return on investment for the brand.
• Create engaging content and personalized communications to drive engagement, loyalty and retention.
• Create personalized interactions and customized offers that cater to your target or potential audience needs, preferences and behaviors
• Develop business cases for new programs and tactical activities outside the annual plan.

Execution and Optimization

• Ensure the comprehensive implementation of the marketing strategy and plan through the efficient execution of integrated omnichannel marketing initiatives
• Track performance of activities and leverage data to optimize your plans across various initiatives and channels

Team Leadership & Collaboration

• Lead and nurture the team to foster collaborative, positive and high performing work environment
• Collaborate across departments and with external partners to drive overall strategy and effective execution of marketing initiatives.
• Contribute to sharing best practices within the brand, division, and across the organization.

Required Skills & Proficiency

• Strong analytical skills; proficient in leveraging data and analytics tools.
• Knowledge in market research, customer data & insights, and foresight mapping.
• Proven ability to develop and execute brand and commercial strategies.
• Experience in omnichannel planning, content creation, and loyalty management.
• Proficient skills in performance tracking and data-driven optimization.
• Proficiency Level: Defined (Level 3).
• 5-7 years of marketing experience

Core Competencies

• Customer First
• Optimizes Work Process
• Drives Purpose and Results
• Manages Complexity
• Directs work
• Plans and Aligns
• Accountability & Resilience
• Collaboration & Communication
• Builds Effective Teams
• Drives Engagement