Role Profile:

The Manager role requires an experienced Marketer who can combine a high-energy and creative approach, a deep understanding of customer behavior, and the ability to work closely with a broad range of stakeholders across our business

Creating the right in-store experience is essential for the health and future growth of our business, and we must always strike the right balance between consistency and localization, comfort and functionality, and engagement and convenience. With the in-store team, the Manager will play a critical role in understanding where this balance lies, developing actionable strategies, and ensuring solutions and changes are successfully implemented.

In line with the overall strategy for Starbucks MENA, the Manager will ensure that the experiences we create in-store, and the way in which we activate and execute our campaigns and promotions at the POS, fit seamlessly with activations on our digital platforms, and that we always meet our customers’ expectations. The Manager will achieve this, primarily, by coordinating and liaising with other teams within marketing, and across our business functions.

The below Key Performance Areas include but are not limited to:

• Leading the coordination of campaigns, promotions, and activations between our different business functions to ensure that we create the optimal experience for our customers.
• Take full responsibility for the communication of all information related to campaigns, promotions, and activations in-store to the relevant stakeholders.
• Liaising with peers in marketing to ensure we follow the best integrated approach to developing campaign deliverables and that in-store KPIs tie into the overall campaign top-line KPIs.
• For each campaign or promotion, understanding and suggesting the most effective asset mix and activation strategy across our portfolio of stores, in line with campaign goals and communication objectives.
• Leading the development of all POS assets and ensuring that all creative materials are suitable for use in-store.
• Engaging the best third-party partners to assist in the development and execution of campaign and promotions, including specialists in creating physical assets.
• Ensuring that all campaigns and promotions are executed to a high standard, and that there is timely internal reporting of performance against objectives during and after each campaign.
• Working closely with the Digital Marketing and Digital CX teams to ensure that the experiences that we create across our digital platforms flow seamlessly into the experiences that our customers find in-store.
• Liaising with the category and food manager and well with Ops service team, to ensure all relevant stakeholders are represented in the development of our in-store strategy, and to ensure smooth and coordinated planning and execution.
• Ensuring that the leadership team is well informed about the progress of our in-store strategy and the performance of our activations.
• Developing an execute an internal communication strategy and work closely with different business functions to engage and create awareness amongst internal stakeholders about Starbucks products and services offering.
• Managing and mentoring other members of the In-store Experience team to provide opportunities for personal development, guidance, and support, and to raise our overall performance as a Marketing team.

Knowledge:

• In-store design, POS activation, customer journeys, creative design, campaign management, packaging design, somewhat familiar with research design and management, understanding of trends in MarTech, digital content and digital media.

Experience:

• Over 5 years of experience focused on end-to-end delivery of POS campaigns and activations and 1-2 years of experience managing others
• Experience within a leading HORECA business would be a plus
• Experience working in a media/ advertising agency is a valuable plus
• Experience with large regional and matrix organizations is a plus
• A strong track record of managing and developing exceptional internal communications is a must

Skills:

• Functional: Internal communications; expert knowledge of omnichannel retail; research management; creative judgment; marketing performance management and reporting; budget management; excellent understanding of physical commerce trends
• Non-Functional: Ability to work quickly, responsively and with an openness to embrace new ideas and ways of working; ability to prioritize tasks effectively; stakeholder management; agency and partnership management; project management; effective communication and presentation skills

Additional role requirements:

• Proactive and can-do attitude; analytic mindset; ambition for excellence; pragmatic approach to problem-solving