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Marketing Executive - Starbucks - UAE

Apply now Job no: 4916007
Work type: Permanent - Full Time
Location: UAE
Categories: Food

Role Profile:
Responsible for supporting the timely and effective delivery of all marketing programmes and initiatives within host brand and Alshaya guidelines, collaborating closely with colleagues within the Marketing and Communications functions.
The below Key Performance Areas include but are not limited to:
  • Assist with strategic planning
  • Support in producing the Annual Marketing Plan.
  • Ensure brand proposition in Alshaya is integrated into all marketing activity, as defined by host brand
  • Collect performance information against set targets/measures for all marketing (and media relations activity where no dedicated PR and Social Media resource exists).
  • Analyse new marketing opportunities as they arise (brand extensions, partnerships, etc)
  • Responsible for analysing market research, insight and database
  • Collect and maintain library of consumer, market and competitor insights
  • Analyse store and Customer Care issues to support line manager
  • Provide appropriate insight and performance reporting to line manager.
  • Support programmes for driving acquisition of customer names.
  • Action database driven marketing activity (SMS,VIP Invitations) as per marketing plan.
  • Responsible for artwork development, advertising, promotions, catalogues and magazines
  • Help calendarize the Annual Brand Marketing and Promotional Plan (launches, new season, brand building, sales, etc)
  • Highlight deviations from agreed plan
  • Liaise with CMD on the development and production of ATL and BTL materials
  • Assist with annual plan and timing schedule for catalogue/magazine production (Brand specific)
  • Ensure all content is aligned with Alshaya content guidelines
  • Works with Operations and CMD team to drive sales license process
  • Implement promotions as per plan or line manager directions
  • Assess quality of marketing materials and provide feedback to line manager.
  • Plan and action distribution of marketing materials as per calendar.
  • Ensures all marketing spend is approved as per LOA and captured on Oracle (via CMD )
  • Support media mix
  • Assist with preparation of the brand’s annual advertising media mix (print, radio, online, In-store, Events).
  • Monitor/review campaign delivery - feedback any discrepancy to Line Manager and CMD
  • Support partnership and events
  • Identify events in support of brand's marketing objectives 

Advertised: Arabian Standard Time
Applications close:

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