Welcome to the Internal Recruitment Program

The Head of Online Trading has overall responsibility and oversight of all digital platforms for a brand,
including direct to consumer (DTC) websites, apps, and BTB marketplaces. This role involves steering the
online trading team’s direction and activities, which encompass online product merchandising, category
management, taxonomy, and content.

This role fully owns the entire online customer experience from
browsing to fulfilment, developing, and executing the e-commerce strategy, driving sales to meet financial
and business goals, to ensure the brand’s growth and transformation of the customer’s end to end journey,
all while leading operation and performance across multiple channels.

The role owns the P&L, strategy, budget planning and host brand relationship from a digital point of view to
ensure that we operate a best-in-class customer experience which is focused on growth and commercial
performance.

The Head of Online is also responsible for collaborating and curating sophisticated and multi-faceted
conversion initiatives across DTC properties and will partner with other business leads within Brand,
eCommerce, Marketing, and across the wider organization to ensure that targets are consistently met or
exceeded and to always achieve the correct brand/commercial balance creating a customer centric culture.

The Head of Online trading will build, develop, and nurture a team of traders, category managers and online
merchandisers and establish best practice working processes and deliver tooling to drive results.

• Collaborates with the Brand VP to ensure the overarching omni commercial and customer strategies are
effectively integrated and executed and sets the vision for the digital growth strategy.
• Assume overall responsibility for the brand’s online P&L, driving revenue, and controlling costs to ensure
profitability, financial stability, and sustainable growth.
• Own the digital host brand stakeholder engagement for online strategies and plans, working to create
mutually supportive working relationships.
• Lead and operationally manage eCommerce merchandising, content management, and online trading
cadence across multiple platforms including DTC and BTB channels.
• Drive conversion and trading performance in all digital environments, ensuring alignment with promotion
margin, sell-through objectives, and overall business omni strategy.
• Foster a highly analytical and dynamic approach to strategic planning, event management in real time
trade environment and decision-making based on data, insights, and research.
• Enhance the customer journey by identifying conversion improvement opportunities, working with the
central teams on testing visual solutions, and delivering effective CRO enhancements to the business.
• Co-develop with planning online trading calendars, drive campaign delivery, and establish online
seasonality best practices alongside retail teams.
• Responsible for the end-to-end digital customer journey, scans for new technology trends, opportunities,
and ensure the adoption of best-in-class solutions and trading platforms that are tested, resilient,
optimized, and secure.
• Manage and develop Online Trade teams, promoting a performance-driven culture with continuous
experimentation, learning, and cross-team collaboration.
• Drive site conversion and average order value through merchandising strategies based on customer site
search, personalization, upsell and cross sell, relevancy of products, and targeted offers.
• Oversee online sales, gross margins, markdown performance, and ensure projects and campaigns deliver
efficient and tangible ROI.
• Own relevant business cases, external supplier relationships, and liaise with brand merchandising teams
for trade projections and inventory allocations.
• Understand customer insights and segmentation to drive personalization and targeting across various
brands and markets.
• Be responsible for the recruitment, development, and associated costs of Online team and operation.
• Act as an ambassador for the organization, forging strong internal and external relationships with
divisions and central functions to deliver results and embody thought leadership.
• Develop strategy for the brand’s omnichannel model such as click and collect, offline to online and vice
versa, supporting all underlying business units and global enterprise presence.

KEY RESPONSIBILITES

E-Commerce Strategy
• Develop and oversee the implementation of the e-commerce strategy for a major brand, including longterm planning, optimal assortment and inventory planning, and the establishment of performance
tracking metrics to enable real-time decision making to drive sales and achieve profit targets.
• Co-own the strategy and drive the delivery of the digital trading function for the group, ensuring
conversion optimization and collaboration with brand teams to meet strategic and tactical objectives.

Trading eComerce and Marketplace
• Co-own the strategy and drive the delivery of the digital trading function for the brand.
• Conversion optimisation in all forms.
• Assumes overall responsibility for a major brand’s P&L, driving revenue and controlling costs to ensure
the digital entity of the brand remains profitable, financially stable, and capable of sustaining growth
over the long term.
• Responsible for forecasting across all eCommerce KPIs and working with all areas of eCommerce and
brand teams to deliver aggressive, accurate and achievable plans and budgets.
• Provide daily/weekly/monthly trading updates and reports, chair digital trading meetings, and drive the
delivery of optimal online inventory.

Host Brand Management
• Lead the development and implementation of stakeholder engagement strategies and plans for the host
brand to identify relevant stakeholders, create mutually supportive working relationships, and ensure
that each stakeholder has an appropriate share of voice on local decision making.
• Build the site calendar of trading events with trading leads and co-create content experiences, stories,
and promotions across the digital and omnichannel environment.
Digital Channels and Technology Management
• Develop strategy for the company’s digital channel architecture and digital integration in an omnichannel
model, supporting all underlying business units and global enterprise digital presence.
• Be the lead business stakeholder for online trading systems and processes, delivering the correct tooling
and ensuring clear planning, testing, and successful deployment of projects.
• Drive sustainable, profitable sales growth and achieve a consistent and granular view on profitability.
• Develop critical components of the digital roadmap, integrating insights from tracking and reporting to
guide future focus and commercial opportunity.

Customer Centricity and CX Implementation
• Determine delivery strategy for customer experience (CX) and differentiating customer initiatives,
working as a strategic partner with marketing and demand generation to ensure that marketing plans
include demand generation activity for CX offerings.
• Manage the digital customer experience/journey to maximize conversion and promote the ‘voice of the
customer’ across all business units.
• Manage the digital customer experience/journey to maximize conversion.
• Achieve a ‘customer view’ and co-create data-driven personalization initiatives with the Performance

Director both on and off-site.
• Promote the ‘voice of the customer’ across all Alshaya business units.
Insights and Reporting
• Set and lead execution of the data and analytics reporting plan, creating strategies and templates to
report data in a meaningful way. Create, present, and communicate high-impact data and analytics
insights and recommendations to critical internal and external stakeholders.
• Owns a robust report suite across all aspects of trade and is constantly seeking new ways to visualize and
simplify complex trading issues and metrics.
• Works at an advanced level to undertake data attribution and measure the impact of new site/functions
to inform onsite.

Leadership supervision and team performance
• Identify and communicate the actions needed to implement the function’s strategy and business plan
within the business area or department; explain the relationship to the broader organization’s mission,
vision, and values; motivate people to commit to these tenets and do extraordinary things to achieve
local business goals.
• Build, manage, and develop an effective, happy, and motivated team, ensuring that the Alshaya work
ethic, brand values, and mission are upheld.
• Use the organization’s formal development framework to identify the team’s individual development
needs. Plan and implement actions, including continuing professional development specified by
professional or regulatory institutions, to build their professional capabilities. Provide informal training or
coaching to others throughout the organization in your own area of expertise to enable others to
improve performance and fulfill personal potential.
• Manage and report on performance within the department or area of responsibility; set appropriate
performance objectives for direct reports and hold individuals accountable for achieving them; take
appropriate corrective action where necessary to ensure the achievement of annual business objectives.
Expertise
• Data Driven: uses multiple analytical tools to report and track success/failure.
• Commercially Astute: achieves targets and objectives to stay ahead of competitors.
• Great Communicator: shares information in a clear and concise manner to influence stakeholders and
colleagues.
• Customer focused: finds solutions to customer shopping challenges, recognizes the importance of the
digital journey.
• Organized: skilled at interpreting customer behavior and responding to it, finds opportunities to improve
at every level of the customer shopping journey.
• Pulls the plan together: leads and collaborates internally within brand and digital division by pulling
together actions into an effective and cohesive plan and works with all colleagues to deliver.
• Maintain an expert level of knowledge of all related activity and be always aware of industry and
competitor developments and innovations.
• Constantly look for new opportunities and regularly makes suggestions to improve performance, process,
and customer touchpoints.

EXPERIENCE / COMPETENCIES REQUIRED

Key Skills
• Substantial experience 5+ years in a strategic trade performance and or merchandising role with a proven
record of success and delivery.
• 3 to 6 years’ experience in managing and developing effective teams.
• A true customer champion who understands how to successfully drive maximum value from a digital
shopping environment whilst balancing the needs of an omnichannel operation/business.
• Exceptional leader and team player with an ability to collaborate and co-create.
• Able to influence, create strategy and manage host brand, clients, and stakeholders.
• Strategic thinker with outstanding analytical skills.
• Multi-million $ budget management.
• Exemplary communication and presentation skills
• Excellent understanding of all digital KPIs controlling costs and driving commercial gains
• Thorough understanding of all trading tooling and commerce engines
• Experience of global markets and MENA
• Relevant degree or professional qualification.
• Experience of MENA markets.
• Experience of a franchise business model and multi-brand operations