Store General Manager
Inspire the store team to create an exceptional store environment and customer experience that drives commercial performance to maximise sales. Motivate a high performing team by creating a great place to work with highly engaged colleagues.
Reports to: Store Operations Manager
This role will:
Set the store vision and direction and act as a role model for your store team. Drive continuous improvement and maintain a forward-thinking approach to deliver strategic goals in store. Own overall accountability for adherence to store processes and procedures.
Sales & Customer Experience
· Provide coaching on core skills by daily observation, support and recognition to deliver a great store environment, excellent customer service and colleague experience
· Understanding of local market by benchmarking against competitor’s products, services and practices and use insight to support strategic planning to improve store performance
· Drive commercial performance to achieve sales budget, and to maximize sales within each department, by using all available tools to reach and exceed targets
· Drive improved availability in-store with a consistent focus on size and option control to meet customers’ expectations
· Own and manage the resource planning and scheduling process to deliver the right people in the right place at the right time and within agreed budgets to deliver and maintain store standards
· Responsible for managing vendor costs including security, utilities and petty cash
· Develop your team to build optimal stock levels and coach where necessary by reviewing the Stock Replenishment System
· Maximize visual impact in store by collaborating with colleagues to create commercial and inspiring visual displays which enhance the customer experience attracting footfall and sales
· Champion global continuous improvement programmes by adopting and embedding programmes within your store
· Collaborate with Store Managers to share commercial opportunities, successes and feedback with insights
People
· Motivate and retain a high performing and engaged team
· Proactively identify and nurture talent and build talent pipelines at all levels through succession planning
· Coach managers to develop talent, share and celebrate success across the team, and create a culture of learning within your store
· Utilise tools such as people measures, engagement surveys and listening groups to enhance the colleague experience and support high levels of colleague engagement across your store
· Create a great place to work where communication and engagement are consistently delivered including cascading relevant information onto store teams (Primark Way of Communicating) and routinely communicating with Area Manager/Central Office
· Partner with the People & Culture team on Employee Relations matters and performance management
· Communicate and promote Primark’s ethical, environmental and charitable initiative ‘Primark Cares’ while leading the ‘Step Up’ programme to make a positive impact in your store’s local community
· Act as a brand ambassador by liaising with third parties, including the local town and shopping centre management in relation to local initiatives
· Manage Workday effectively by overseeing store management activity in system, responding to requests within timescales and activating system delegation to other managers in your absence
· Will also line manage functional areas (Visual Merchandising, People & Culture, EHS and Operations)
Operations / Cost Control
· Accountable and responsible for adhearing to all Primark’s policies and procedures
· Create a culture of safe working, by enforcing and implementing all EHS policies, procedures and processes, proactively mitigating hazards and unsafe employee behaviours, that may arise
· Responsible and accountable for the protection of people, property and premises by securing all cash, stock and property
· Motivate the team to deliver excellence in operating standards in line with ‘The Way We Work’ manual
· Accountable for ensuring all Finance Shop-in-a-Box (Cash Management) policies and procedures are adhered to
· Accountable for managing controllable costs (e.g. wages, soiled & damaged) and continuously seeking opportunities for cost savings
Skills & Experience
· Excellent leadership and people management skills. Experience in developing high performing teams, coaching and empowering others to deliver through excellent communication skills
· Commercially astute with the ability to analyse reports and guide your team to improve commercial performance
· Ability to engage and influence stakeholders through excellent communication skills
· A role model who can motivate and inspire the team, who builds confidence and enthusiasm, enabling the team to deliver excellent customer service and store standards while maintaining effectiveness and focus on customer needs
· Strong leadership background within a high volume, fast paced environment or demonstratable experience in Primark having reached Store Manager /Assistant Manager level
· Strong planning and organisational skills and ability to work to agreed timescales