Program Design and Strategy:
• Develop the Art of Selling program to address specific goals: improving customer satisfaction, driving conversions, and increasing engagement among high-value customers (HVCs, Active 90D).
• Establish clear objectives and KPIs for the program, ensuring alignment with business priorities and brand values.
Content Development:
• Create and oversee the development of training materials that integrate advanced selling techniques, customer profiling, relationship-building strategies, and problem-solving skills to drive HVC engagement and CSAT improvements.
• Include tailored content that focuses on driving LFL transactions through upselling, cross-selling, and offering personalized recommendations.
Customer-Centric Initiatives:
• Design initiatives such as “VIP Moments” or “Personal Shopper Insights” to strengthen HVC relationships and enhance overall store experience.
• Develop practical tools for staff to identify and prioritize HVCs and personalize their interactions.
Collaboration and Engagement:
• Work closely with brand teams, store managers, and customer service experts to align training with real-world challenges and opportunities.
• Partner with marketing and CRM teams to integrate loyalty program insights into the training content for improved HVC engagement.
Measurement and Impact:
• Define success metrics for LFL transactions, HVC retention, and CSAT improvements.
• Evaluate the effectiveness of training and initiatives, using data-driven insights to refine program design and delivery.
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