Welcome to the Internal Recruitment Program

About Primark

Primark, an international clothing retailer founded in Ireland in 1969, employs over 80,000 colleagues across 17 countries. Focused on offering maximum joy at minimum cost, Primark aims to reach 530 stores by 2026 while staying true to its core values: Caring, Dynamic and Together.

What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

We're here to create maximum joy at minimum cost.

We make looking good and feeling good cost less – less money and less impact on the planet. It’s about giving customers, in store and online, maximum fun, buzz, and surprise. With minimum fuss and without breaking the bank. That means products that deliver maximum fashion, design and quality, whilst maintaining the utmost care for our people, partners, and planet.

Our strong values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.

Indeed, we know that we learn more, laugh more, and achieve more as a team.

Role: Brand Merchandising Manager

• Strategic Planning & Goal Setting: Collaborate with the Head of Merchandising to establish quantifiable goals for your product categories (concepts), based on historical performance, current sales data, assortment strategies, and global brand direction. Adapt global commercial strategies to local market needs within the concept-level commercial planning process. Develop and execute a concept strategy to drive net sales growth, aligned with established goals. Drive seasonal strategies in line with brand positioning to formulate the Gross Margin Plan.
• Sales Optimization & Analysis: Drive net sales growth by defining clear commercial focuses and priorities. Maximize sales potential through optimized space management based on current inventory levels, sales drivers, and market trends. Consistently and systematically track and analyze sales performance at the style, range, category, and business unit level. Regularly review the commercial plan and identify quantifiable improvements for the following year. Achieve annual sales/turnover targets.

• Market & Customer Understanding: Develop a deep understanding of the market, including the retail landscape, fashion trends, and competitor activities. Conduct regular competitor analysis to identify product gaps, influence lessons learned, and inform range plans. Stay abreast of market trends and competitor activities. Understand customer expectations and their price sensitivity for key products at various times. Use this knowledge to inform pricing and quantity decisions, working in conjunction with the Commercial Manager.
• Inventory & Allocation Management: Define and regularly update the store segment allocation strategy for your categories, based on sales and inventory levels. Collaborate with Store Managers to ensure an optimal balance between sales and inventory across all store segments. Match store stock levels with local sales drivers and key products to maximize impact. Monitor in-store size availability and provide feedback on supply chain setup. Optimize the inventory balance between new and previous seasons through strategic allocation. Act on replenishment needs when demand exceeds supply or vice-versa.
• Store Support & Collaboration: Spend significant time in stores (averaging two days per week) to observe performance, provide coaching and support to store teams and Area Teams on commercial priorities. Secure in-store impact by aligning stock levels with local sales drivers and key products.

• Commercial Acumen & Influence: Influence pricing and quantities in collaboration with the Commercial Manager. Be responsible for reduction costs within your categories, optimizing reduction potential through sales, promotional activities, and price adjustments (markdown management). Achieve Gross Profit and margin targets. Proactively identify and address sales opportunities and challenges in partnership with the local sales team. Communicate commercial focus areas to the market organization to ensure appropriate prioritization.
• Communication & Information Sharing: Attend kick-off meetings to gather information and news about assigned concepts, and effectively communicate this information to the local organization.