This internal job site is for existing Alshaya employees only. Please visit careers.alshaya.com for the list of our vacancies available for external applicants.

Welcome to the Internal Recruitment Program

We are excited that you are considering new opportunities within the organization! This page is designed to help you to explore our numerous openings. We are committed to supporting your job search within the organization and are eager to connect you with opportunities to grow with us!

Country
Division/Function/Experience Level
Work Type

Senior Proposition Manager - Customer & Technology - UAE

Apply now Job no: 4440187
Work type: Permanent - Full Time
Location: UAE
Categories: Mid-Senior Level

Company Description

  • Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers.

 

Role Profile

  • Develop and implement a long-term strategic roadmap for Aura that aligns with Alshaya's overall business objectives across Middle East and North Africa (MENA)
  • Stay abreast of industry trends and competitor activities to ensure Aura remains competitive and innovative.
  • Ensure loyalty programme is consistently delivering an effortless experience to customers and colleagues
  • Build the future roadmap of the programme to create the most compelling and differentiated retail proposition in the region
  • Manage existing partnerships and identify new opportunities to enhance member value and drive revenue.
  • Drive new partnerships, negotiate and manage partnership agreements to secure favorable terms and maximize value for Alshaya.
  • Drive strategic partnership initiatives that deliver exceptional experiences to our Aura members, solidifying our position as a worldclass programme.
  • Identify new revenue generating streams through Aura partnerships.

 

Key Performance Areas

  • Driving the partnership strategy to increase member value through high value partners, new business and proposition creation
  • Conceptualise and create new customer proposition that creates profitable ancillary streams for Alshaya
  • Drive new partnerships for partner funded benefits to enhance the Aura Programme proposition by adding worldclass and experiential high tier member benefits.
  • Monetise the loyalty programme data to grow customer value and increase revenues
  • Reshape and drive the long term strategic roadmap of Aura
  • Build business cases for securing internal buy in and negotiate profitable terms for Alshaya
  • Run and operate partners and new products / services
  • P&L management, loyalty health via a defined KPI/ OKR set, in addition to distribution, management and dilution of loyalty currency and assets, in accordance with brand and member behaviours.
  • Work with our analytics, CRM, marketing product and other partner teams to find opportunities to address business challenges and changing customer needs
  • Developing the Loyalty Program Product Strategy to offer the right customers, the right product, at the right time 
  • Develop deep understanding of customer behavior, economic outcomes, business feasibility, etc. and identify how we can achieve the best possible outcomes for our members
  • Lead critical workstreams defining the proposition and strategy of the future programme
  • Keep stakeholders up to date and engaged with projects and ensuring teams are onboard to meet our bold targets
  • Tailor loyalty programme to divisions to make the programme adaptable and not one size fits all
  • Innovate and create the best in class example in the organization to implement customer change
  • Work with research team internally to conduct loyalty programne studies and consistently collect feedback from customers
  • Create close the loop programme to implement feedback from customers and colleagues
  • Lead service design and customer experience worksterams to deliver super customer experience to colleagues
  • Oversee value driving initiatives through data analysis
  • Lead the creation of a strong value proposition to service identified segments through enhanced services and experiences
  • Work with the wider team to ensure these segments are fully serviced through comms, experiences and product enhancements as appropriate
  • Act as a loyalty consultant to brands as a loyalty SME to drive their business objectives.

 

Required Skills and Competencies:

  • Experienced in revenue management, loyalty, finance or analytics – consideration to consumer behaviour.
  • Ability to utilise metrics/analytics to identify opportunities and measure results.
  • Excellent organisation and communication skills.
  • Strong commercial acumen and negotiation skills.
  • Skilled in multi-tasking and supporting several projects simultaneously.
  • Ability to manage diverse stakeholders (internal and external)
  • Strong self-starter.
  • Strong problem-solving skills.
  • High energy and a self-starter looking to make an impact.
  • A passion for loyalty programs and the retail industry.
  • Good written and spoken English (Arabic a bonus).
  • Excellent presenter with the ability to persuade C-level leadership.
  • Create great and compelling presentations.

Experience:

  • 8+ years of experience in a customer-centric, data-driven marketing role, consulting roles within CRM/Loyalty
  • Top-tier strategy consulting background or experience in a complex global organization highly desirable
  • Retail experience is a plus.

Education:

  • Master’s degree in business, Strategy, Innovation

Advertised: Arabian Standard Time
Applications close:

Back to search results Apply now Refer a friend