Senior Visual Merchandising Manager (Store-Based) - Primark - UAE
Job no: 4730209
Work type: Permanent - Full Time
Location: UAE
Categories: Fashion
The Role:
Responsible for leading the Visual Merchandising function within the flagship store to deliver world-class brand visual standards and an elevated customer experience. The role oversees all visual execution across the store, ensuring alignment with brand and regional guidelines while adapting to local needs. The Senior Visual Merchandising Manager leads and develops the in-store VM team, driving consistency, creativity, and commercial impact through effective visual storytelling and execution.
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Qualifications |
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Education |
Bachelor’s degree in Visual Merchandising, Fashion Design, Retail Management, or a related field. |
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Arabic Language |
Not essential but considered an advantage. |
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English Language |
Excellent written and verbal communication skills required. |
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Use of Technology |
Proficient in Microsoft Office (Excel, PowerPoint, Outlook) and familiar with design and planning tools (e.g., Adobe Creative Suite, AutoCAD, or similar). |
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General Abilities |
Strong leadership and people management skills; creative mindset with commercial acumen; ability to balance brand aesthetics with operational priorities. |
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Minimum On the Job Experience |
7–9 years of experience in Visual Merchandising, including at least 3 years in a leadership or flagship store role. |
Visual Standards
• Lead the delivery of effective and commercial visual standards across all store departments.
• Train and develop VM Managers and Visual Merchandisers to achieve best-in-class execution.
• Review and approve layouts, windows, and product placements to drive brand visibility and sales.
Commercial and Marketing Initiatives
• Align visual execution with trade and marketing calendars.
• Oversee timely implementation of campaigns and product launches.
Leadership and Team Development
• Provide coaching and feedback to enhance team performance and engagement.
• Identify and develop high-potential team members to strengthen succession planning.
Operational Excellence
• Plan and manage the store’s visual calendar and resource allocation.
• Maintain strong communication with Regional VM and Store Management.
Brand Representation
• Act as the brand’s visual ambassador within the flagship store.
• Collaborate cross-functionally to deliver consistent, elevated brand experiences.
Advertised: Arabian Standard Time
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