Role: Marketing Manager

As the Marketing Manager, you’ll bridge strategy and execution across Harvey Nichols and its portfolio of partner brands—owning campaign planning and guiding your team through flawless roll-out in our Middle East markets. You’ll partner with the Senior Marketing Manager to shape the strategy then lead the channel tactics and implementation on paid digital, organic social, events, influencer programs, and CRM activations for multiple brands under Harvey Nichols umbrella. This role requires both strategic vision and hands-on, detail-oriented delivery.

Key Responsibilities

Campaign Strategy & Planning
• Collaborate on integrated, full-funnel marketing plans for Harvey Nichols plus a range of prestige and mass-market brands across wellness.
• Define target audiences, channel mix, budgets, and KPIs per brand, tying all activations back to regional objectives and the “Beautifully Unstoppable” platform.
• Craft concise, data-driven briefs that balance each brand’s unique positioning with regional market insights.

Paid Digital Media Leadership
• Oversee media strategy planning, setup and optimization of media buys on TikTok, Snapchat, Meta (Facebook & Instagram), Google, and YouTube—across all assigned brands.
• Monitor performance in real time, recommending budget reallocations, creative tests, and audience refinements to hit ROAS, CAC, and reach targets per brand.

Organic Social & Content Oversight
• Own the organic social content calendar: theme selection, trend savvy, copy direction, asset prioritization, and scheduling—for each brand’s unique voice and visual identity.
• Mentor junior social execs on best practices for engagement, community management, and basic analytics across diverse brand communities.

Events & Experiential Activations
• Lead the end-to-end execution of in-store launches, pop-ups, and guest experiences for Harvey Nichols flagships across multiple markets and partner-brand activations—managing budgets, vendor partners, and on-site teams.
• Introduce measurement frameworks to capture ROI and guest sentiment for each brand’s event.

Influencer & Partnership Management
• Identify and negotiate multi tier influencers for brand-specific campaigns; approve content plans and manage deliverables.
• Track performance and share optimization insights, highlighting learnings for each brand.

CRM & Loyalty Support
• Partner with CRM specialists to develop segmentation strategies and personalized email/SMS flows that drive loyalty across Harvey Nichol's Loyalty program and individual brand promotions.
• Review campaign results, surface key trends, and recommend list refreshes or content tweaks for higher engagement by brand.

Measurement, Reporting & Optimization
• Produce consolidated weekly and monthly reports on all channels—highlighting wins, risks, and actionable next steps per brand and in aggregate.
• Facilitate regular “performance huddles” with cross-functional stakeholders to drive fast learning loops.

Team & Stakeholder Collaboration
• Coach and review work from Execs to ensure quality and consistency across brands.
• Act as the primary liaison between Marketing, Retail Ops, Creative, and external agencies—maintaining a shared timeline of deliverables, approvals, and brand asset libraries.

Qualifications & Experience:
• 7+ years of marketing experience in beauty, lifestyle, or retail, with exposure to the GCC markets and multi-brand campaign management.
• Proven track record in planning and executing multi-channel paid media and organic social campaigns across multiple cosmetic brands.
• Hands-on experience in event planning or influencer activations for diverse brand portfolios.
• Working knowledge of CRM platforms (email/SMS) and loyalty-driven tactics.
• Strong analytical skills—comfortable with dashboards and translating data into recommendations for each brand.
• Excellent communication and project-management abilities, with a knack for mentoring junior team members.
• Fluent in English; Arabic proficiency is a plus.

What Success Looks Like
• Seamless campaign execution and optimization, delivering on-brand results for Harey Nichols